Copywriter's Handbook - Bly, Robert W.

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Copywriter's Handbook by Bly, Robert W. Format: Trade PaperbackPublished by Griffin, 2020 The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.Product image is for illustration purposes only and may not be an exact representation of the product offered for sale. Show more