Independent wrestling promotions were once the norm all across the country. But as the nineties began, independents were looking for creative ways to survive. Several banded together to share cost and talent; they were known as Eastern Championship Wrestling. Based out of a warehouse in Philadelphia, this promotion seemed doomed to be just one more ninety-day wonder. They hired Paul Heyman, who told the company he would come in, shake things up, and leave. But Heyman stayed and redefined professional wrestling in the nineties. He crafted a promotion that dared to push the boundaries of sports entertainment. What he created became Extreme Championship Wrestling. Heyman dared to break with tradition. Rather than relying on local talent and down-and-out veterans, he created new characters and story lines that would appeal to hardcore wrestling fans. Paul knew you had to offer the fans more than the match. Heyman encouraged wrestlers to speak from their hearts. ECW became known for the interview, the shoot. As for the matches: tables, ladders, chairs, barbed wire, and even frying pans were used with abandon. Wrestlers not wanting to be topped put their bodies on the line, taking ever greater risks, daring to jump, leap, and fall from places never tried before. ECW matches became the stuff of legend. For nearly a decade, ECW redefined professional wrestling with a reckless, brutal, death-defying, and often bloody style that became synonymous with ³hardcore.² Through extensive interviews with Paul Heyman, Mick Foley, Tazz, Tommy Dreamer, Rob Van Dam, and many more, The Rise & Fall of ECW reveals what made this upstart company from Philadelphia great.
