Secret Cinema and the Immersive Experience Industry

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Author: Sarah AtkinsonISBN: 9781526182371Publisher: Manchester University PressYear first published: 01 Nov 2024Pages: 280 Format: Paperback / softbackThis book presents a comprehe nsive history and analysis of Secret Cinema the leading producer of large-scale immersive experiences in the UK.It examines how the company has evolved over twelve years from an experimental and artisanal organisation to a global leader in the field. The book focuses on the UK in late-2019, a point at which the immersive sector had grown significantly through its increasing contribution to GDP and its widespread recognition as a legitimate cultural offering. It captures an organisation and a sector transitioning from marginal and subcultural roots to a commodifiable and commercial form, now with recognisable professional roles and practices, which has contributed to the establishment of an immersive experience industry of national importance and global reach. Show more