Featuring important insights from the company s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent. It hasn t been easy: Family dynamics and economic pressures will always pose a challenge to the Moosehead brand. And in an age where a handful of international brewing giants control the beer business, Moosehead s continued success isn t guaranteed. But under the Olands family s determined and careful leadership, the future at Moosehead seems as bright as it ever has. Last Canadian Beer is the remarkable story of a time-honoured business, a complex family, and a beloved beer.
