Damned If She Does, Damned If She Doesn't

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This is an insightful analysis of the paradoxical 'rules of business' that continue to hold women back in the workplace. Forty-five years after Betty Friedan's "The Feminine Mystiq ue" fuelled the fires of the women's movement, women have yet to achieve parity with men in the workplace. It is an undisputable fact that the male of the species still command higher salaries and dominate the world's boardrooms. "Damned If She Does" asserts that certain respected rules of business actually work against gender equality, and create paradoxes that put women in no-win situations, limiting their opportunity to succeed relative to men. Written by a woman and a man who have lived in the trenches of the corporate battlefield, this highly perceptive analysis exposes five of the most common 'paradoxes' and what women - and men - can do to overcome them and achieve true gender parity in the workplace. Show more