Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret

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Author: Doret, MichaelIn this vivid and humorous monograph-meets-memoir, Los Angeles–based lettering supremo Michael Doret shares his top-secret tricks for making mere words into i conic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret’s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. Includes a foreword by type aficionado Nick Sherman.It also presents and preserves the pre-digital process of custom lettering—from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).With original photo tutorials that teach all the classic lettering tricks, and a freshly commissioned cover by Doret himself, 'Alphabet City' offers a dose of welcome nostalgia—and endless inspiration—for letterform lovers of any generation.ISBN 9781736863329. Letterform Archive Books. hb. 328 pages. 500 colour, 200 b/w ills. 27.3 x 25.4 cm.available Show more