Author: Ruby TandohSocial & cultural history | Food & societyPublished on 2nd July 2026 by Profile Books Ltd (Serpent's Tail) in the United Kingdom.Paperback / softback | 304 pages 129mm x 199mm x 25mm | 252g WINNER AT THE FORTNUM & MASON FOOD AND DRINK AWARDS 2026SHORTLISTED FOR A GUILD OF FOOD WRITERS AWARD 2026AN OBSERVER, FINANCIAL TIMES, NEW YORK TIMES AND BLACKWELL'S BOOK OF THE YEAR 2025Longlisted for the André Simon Food and Drink Book Award'Entertaining, alarming, illuminating, alive' Nigella Lawson'Laugh-out-loud funny' Vogue'Delightful snark' New York TimesWhy do we eat the way we eat now?The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements - if they aren't being engineered for social media virality. Our cravings are perfected in factories, hacked by supermarkets and influenced by Instagram reels.Exploring the evolution of the cookbook and light-speed growth of bubble tea, the advent of TikTok critics and absurdities of the perfect dinner party, Tandoh's laser-sharp investigation leaves her questioning: how much are our tastes, in fact, our own?
