Moreish : The Hidden Secrets of What We Eat and Why by Buttrick, Matt

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Author: Buttrick, Matt Food & societyPublished on 27 March 2025 by The History Press Ltd in the United Kingdom.Hardback | 216 x 138 | 0g Explore the impact of words in menu constru ction alongside the power of comfort food; why the first bite is not always with the eyes; and how the worlds of sex, symbolism and animal instinct are simmering just beneath the surface in all of us.Continually eye-opening and perceptive, often witty and entertaining, Moreish sets a place for persuasive packaging, in-your-face pop songs, underhand menu writing and over-the-top advertising. It demonstrates that, while we often feel fully in control of our food choices, the opposite is almost definitely true.If you''ve ever eaten food, this book is for you. Show more