Authors: Steven D. Levitt & Stephen J. DubnerPopular economicsPublished on 22nd January 2026 by Penguin Books Ltd (Penguin) in the United Kingdom.Paperback / softback | 304 pages 198mm x 129mm | 222g 'A sensation ... you'll be stimulated, provoked and entertained. Of how many books can that be said?' Sunday Telegraph'Prepare to be dazzled' Malcolm GladwellWITH A NEW FOREWORD CELEBRATING 20 YEARS SINCE PUBLICATIONAssume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.Asking provocative and profound questions about human motivation, Freakonomics will make you see the familiar world through a completely original lens. 'Has you chuckling one minute and gasping in amazement the next' Wall Street Journal