Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers

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by Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California) | Sales & marketing Published 01/08/1998 by John Wiley and Sons Ltd (Capstone Publishing Ltd) in the U nited Kingdom Paperback | 240 pages235 x 136 x 13mm | 374gIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. Show more