No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

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DESCRIPTION : WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and obje ctive.' New York Times The inside story of the how Instagram took over the world.Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how._____One of the best books of the year according to:The TimesFortuneFinancial TimesInc.EconomistNewsweek_____'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post PRODUCT DETAILS : ISBN : 9781847942548 BY (AUTHOR) Frier, Sarah PUBLISHER : Cornerstone PUBLICATION DATE : February 11, 2021 COUNTRY OF PUBLICATION : United Kingdom IMPRINT : Random House Business Books LANGUAGE : English AGE : Tertiary Education PRODUCT FORM : Paperback / softback DIMENSION : 200 mm x 130 mm WEIGHT : 250 g PRODUCT CATEGORY : Economics, Finance, Business & Management Society & Social Sciences Show more