Managing International Trade And Investment: Casebook

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Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: r e-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.Format: HardcoverNo of Pages: 468Imprint: Imperial College PressPublication date: 20030716 Show more