Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)

READABOOK BY ALKEM Verified independent store

→

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The fir st is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.Format: HardcoverNo of Pages: 472Imprint: Imperial College PressPublication date: 20080611 Show more