Prada : The Fashion Icons - Alison James

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The Prada label was founded by Mario Prada in 1913 in Milan. Initially, Prada focused on luxury leather goods and accessories, operating fromits small, yet elegant boutique in the prestigious Galleria Vittorio Emanuele II. Thebrand quickly gained recognition for its exceptional craftsmanship and innovativedesigns, receiving the prestigious title of 'Official Supplier of the Italian RoyalHousehold' by 1919. In the 1970s, Miuccia Prada joined the family business and introduced the now-iconic black nylon backpack, which broke new ground in fashion by transformingthe utilitarian material into high fashion. Prada has since become recognized forblending simplicity with a forward-thinking, intellectual design philosophy, andincorporating experimental textures, patterns, and silhouettes without losing thebrand's signature refinement. Today, Prada stands as one of the world's most celebrated fashion powerhouses,beloved by fashion connoisseurs and the global elite, and consistently shapinginternational trends. Show more