Rhetorical tricks and manipulation are commonplace in the workplace, as well as in business, politics, media, or other social areas. In a book that is a bestseller in Western Europe, you will find thirty of the most effective manipulative techniques - from the least problematic to those that are truly ethically questionable. You will learn which situations each technique is suitable for and how to apply and utilize them step by step to achieve your goals. By becoming well-acquainted with manipulation techniques and rhetorical tricks, you will also be able to recognize their use in practice and defend yourself against them. Never before has the art of unscrupulous manipulation been described so openly and mercilessly. The book is intended primarily for managers, salespeople, journalists, politicians, trainers, students, and anyone interested in the field of communication.
