The book reveals the secrets of persuasive communication. It presents more than fifty manipulative techniques and shows ways to recognize and defend against them. You will learn how to win others over to your side, what the most commonly used psychological and logical manipulative techniques are, how they work, and what suitable defenses against them are. You will recognize offensive pressure strategies where argumentation is decisive, but also subtler and often more effective strategies that have a more dialogical character but can be equally effective. The readable text is supplemented with many examples from personal and professional life, more than a hundred exercises and tests. The book is intended for anyone who wants to improve their communication skills and become a master in the art of persuasion.
