The publication presents a unique work in the field of business management, both in its scope and approach. It describes not only well-known issues in this area but also new, unpublished insights that will find their application in the corporate sphere. The introductory chapters are dedicated to theoretical foundations, while subsequent chapters characterize the business environment, the role of managers, classify the value of the enterprise, and the principles of its management. Attention is given to managerial functions, human resource management, the issues of strategic management, process and crisis management, as well as quality management and corporate governance. The conclusion of the book is devoted to corporate auditing, ethical questions in business practice, and ethical codes. The book is suitable not only for novice managers but also for experienced executives and university students. A significant contribution of the publication is the presentation of the newly emerging field of Performance Tuning®, which is introduced in this context for the first time in Czech professional literature.
