YOU CAN DO MARKETING THAT YOU WILL PROUDLY SIGN YOUR NAME TO! Over the past quarter-century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. For the first time, he offers the essence of his marketing wisdom in one accessible and timeless package. His concept is based on one fundamental idea: Excellent marketers do not use consumers to solve their own companies' problems, but use marketing to solve the problems of others. They do not just create a stir – they improve the world. The foundation of truly effective marketing is generosity, empathy, and emotional work. Learn to define the smallest viable market. Within your market, gain the trust of customers. Listen to their life stories to understand them and help them find what they are looking for. And above all, give people the tools that will help them achieve their goals. - It's time to stop lying, overwhelming people with spam, and being ashamed of the work you do. - It's time to stop spending money on stolen attention; it doesn't pay off in the long run. - It's time to stop confusing social media analytics with real customers. - It's time to be seen. To do this, you first need to learn how to look.
