Jak drahé je zdarma – Ariely Dan (2009)

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Irrational factors in economics and life. Do you also convince yourself that you have your life decisions under control? Do you think, for example, that you would never fall for th e magic word "free"? Or that an expensive medication is automatically more effective? This book will show you that this is not the case. Many hidden, irrational factors influence our decision-making - from turbulent emotions to social customs and prejudices, as well as sophisticated marketing tricks. The author of this highly regarded book will demonstrate, through specific, surprising examples backed by his research, how to make better decisions - and how to never fall for marketing traps again. Show more