One of the most inspirational and influential books on art and visuality, rightly considered a foundational classic in the field of visual studies. First published in 1972, it has lost none of its sharp insight, which immediately and clearly makes fundamental knowledge about images and seeing accessible, knowledge that had previously been obscured by the sophisticated mystifications of professional theorists and critics. Seven essays (three of which are purely visual) address topics such as modern reproductions of old masters, the depiction of female nudity, the relationship between seeing and power, and advertising. The book Ways of Seeing by British critic, writer, and artist John Berger (born 1926) represents a key publication in the field of visual culture theory. Unlike the original black-and-white version, the Czech translation, which is being published for the first time, is accompanied by rich color imagery.
