Brand Built: Branding Buildings and the Builders

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Author: RHEDAs urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity am ongst fierce competition. By making the distinction between "Buildings" and "Builders", Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings.Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike -- from the branding process, to a guide to choice of colours and typefaces, to the reasons and mphotos are populated by the vanguard of the scene such as Tony Alva, Jay Adams, Jerry Valdez, Steve. ISBN 9789810990305. Gingko Press. hb. 304 pages. 1072 colour ills. 25.5 x 20 cm.available Show more