Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what's already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel - by copying China's playbook! Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to "Chinafy" innovation for growth. Taking a deep dive into the workings of China's most successful brands - from Haier to ByteDance - author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.Publisher: Marshall Cavendish BusinessEdition: 1Language: EnglishePublication Year: 2023Page Count: 288Subject: KJD//Business innovation (KJD)Related ISBN: 9789815044508This is an ebook that is fulfilled via Access Code. The Access Code for redemption will be emailed within 2 working days after payment verification You will need to preinstall Adobe Digital Edition or Compatible Apps to read the ebook
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