Author: Segal, EmilyEmily Sugihara, her mother Joan Sugihara and Ellen Vanderlaan started BAGGU because they wanted a reusable bag that was functional, affordable, durable and nice-looking. When they couldn’t find one, they made their own. This volume is a catalogue of the products produced by BAGGU between 2007 and 2022, and features over 600 full-colour product images and reproductions of to-scale textile prints. Each copy of the book is bound in one of five different fabrics from the archive.But their design philosophy remains the same – function, value, longevity and delight – with the aim of making affordable, quality products as pleasing as they are pragmatic.The book also includes a conversation between founders Emily Sugihara and Ellen Vanderlaan, in which they discuss the company's beginnings, history and evolution. The conversation was guided and edited by Emily Segal, cofounder of the think-tank and consultancy Nemesis, and art collective K-Hole. ISBN 9798218017798. Baggu Corporation. hb. 680 pages. 650 colour ills. 28 x 22cm.available
