** FINAL SALE EXP. 10/16/23 ** This toothpaste contains Echinacea and other herbs to clean and brighten teeth naturally. Supports healthy gums. Non-abrasive to tooth enamel. Natural toothpaste. Features and Benefits Echinacea Toothpaste contains herbs that keep the mouth clean and maintain its natural health. Does not contain lauryl sulfate, a substance that scours the mucous membrane and may cause aphthas and ulcers. 100% natural Fluoride free Ingredients Extracts of:Licorice (Glycyrrhiza glabra)Tormentil (Potentilla erecta)Echinacea (Echinacea purpurea)Bilberry (Vaccinium myrtillus) Essential oils of:Peppermint (Mentha piperita)Rosemary (Rosmarinus officinalis)Eucalyptus (Eucalyptus globulus)Other ingredients: Water, sorbitol, chalk, silica, alcohol, tracaganth gum, acacia gum. Suggested Use Apply a small amount of toothpaste on a toothbrush and brush the teeth. Rinse thoroughly. Use as needed. Precautions A known allergy to one of the ingredients.