As hair ages, it naturally becomes thinner, drier, and more brittle due to slowdown of keratin and lipid production. Blow dryers, flat irons, curling wands, diffusers, and other hot tools damage your vulnerable hair regardless of your age, hair type, density, or texture. It's important to protect hair from heat damage not only on the surface but at the inner most part of your hair, the cortex.HeatBounce conditioning heat protectant is designed with resilicore technology -- a unique peptide engineered with the precise size, shape, and molecular structure to penetrate the hair cuticle, reaching the cortex. HeatBounce is designed to respond the moment heat touches your hair. With blow dryers and hot tools, resilicore technology activates inside the strand, helping to temporarily protect hair from within, rather than just the surface. It works where heat damage occurs, interacting with hair's natural keratin structure to help cushion the strand. The result: Hair that looks and feels healthier and is less prone to damage, even with regular heat styling.How do I use it: Apply throughout sectioned hair, brushing through to help with even distribution. Less is more. Start small and build as needed. Hair should feel soft and tangle-free but not coated. Use on towel-dried hair before blow drying and on dry hair before hot tools.From K18.Includes:4-oz HeatBounce Conditioning Heat Protectant
