/* ---- open copy above the accordion ---- */ .sp-product-copy{margin:0;color:inherit;font-family:inherit;} .sp-product-copy *{box-sizing:border-box;} .sp-product-copy p{ margin:0 0 14px; font-size:15.5px; line-height:1.65; } .sp-product-copy p:last-child{margin-bottom:0;} .sp-product-copy .sp-kicker{font-weight:600;} @media (max-width:600px){ .sp-product-copy p{font-size:15px;} } /* ---- accordion ---- */ .sp-accordion{ border:1px solid #005f00; border-radius:0; background:transparent; color:inherit; font-family:inherit; margin:28px 0 0; overflow:hidden; } .sp-accordion *{box-sizing:border-box;} .sp-accordion .sp-acc-item + .sp-acc-item{border-top:1px solid #005f00;} .sp-accordion .sp-acc-head{ display:flex; align-items:center; justify-content:space-between; gap:16px; padding:16px 18px; margin:0; cursor:pointer; font-size:15px; font-weight:600; line-height:1.35; letter-spacing:.01em; color:inherit; background:transparent; list-style:none; transition:background-color .15s ease; -webkit-tap-highlight-color:transparent; } .sp-accordion .sp-acc-head::-webkit-details-marker{display:none;} .sp-accordion .sp-acc-head::marker{content:"";} .sp-accordion .sp-acc-head:hover{background:rgba(0,95,0,.04);} .sp-accordion .sp-acc-head:focus-visible{outline:2px solid #005f00;outline-offset:-2px;} .sp-accordion .sp-acc-icon{position:relative;flex:0 0 auto;width:13px;height:13px;} .sp-accordion .sp-acc-icon::before, .sp-accordion .sp-acc-icon::after{content:"";position:absolute;background:#005f00;} .sp-accordion .sp-acc-icon::before{top:50%;left:0;width:100%;height:1px;transform:translateY(-50%);} .sp-accordion .sp-acc-icon::after{left:50%;top:0;width:1px;height:100%;transform:translateX(-50%) scaleY(1);transition:transform .18s ease;} .sp-accordion .sp-acc-item[open] .sp-acc-icon::after{transform:translateX(-50%) scaleY(0);} .sp-accordion .sp-acc-body{ padding:0 18px 18px; font-size:15px; line-height:1.65; color:inherit; animation:sp-acc-in .18s ease; } .sp-accordion .sp-acc-body > *:first-child{margin-top:0;} .sp-accordion .sp-acc-body > *:last-child{margin-bottom:0;} .sp-accordion .sp-acc-body p{margin:0 0 12px;} .sp-accordion .sp-acc-body ul{margin:0 0 12px;padding-left:18px;list-style:disc;} .sp-accordion .sp-acc-body ol{margin:0 0 12px;padding-left:20px;list-style:decimal;} .sp-accordion .sp-acc-body li{margin:0 0 9px;padding-left:2px;} .sp-accordion .sp-acc-body li:last-child{margin-bottom:0;} .sp-accordion .sp-acc-body ul ul{margin:8px 0 0;padding-left:18px;list-style:circle;} .sp-accordion .sp-acc-body ul ul li{margin:0 0 7px;} .sp-accordion .sp-acc-body strong{font-weight:600;} .sp-accordion .sp-acc-body a{color:#005f00;text-decoration:underline;} @keyframes sp-acc-in{from{opacity:0;transform:translateY(-3px);}to{opacity:1;transform:none;}} @media (prefers-reduced-motion:reduce){ .sp-accordion .sp-acc-body{animation:none;} .sp-accordion .sp-acc-icon::after{transition:none;} } @media (max-width:600px){ .sp-accordion .sp-acc-head{padding:14px 14px;font-size:14.5px;} .sp-accordion .sp-acc-body{padding:0 14px 16px;font-size:14.5px;} } Present high-ticket social strategy in a deck styled like a modern editorial publication. Show Clients the Strategy Behind the Content The strategy is where you prove you are worth your rate. Premium clients do not just buy a grid of posts. They buy market positioning, clear direction, and the high-level thinking behind the execution. Part of the Artisan Atelier Collection, this 19-page deck pairs moody Parisian architectural textures with clean editorial layouts. It turns your audience research, metrics, and funnel structure into a polished client deliverable that wins buy-in before you post a single piece of content. What’s included 19-Page Luxury Strategy Presentation: A complete, client-facing social media strategy template built for quick customization in Canva. Baroque Cover & Editorial Styling: An ornate gilded baroque frame cover, rich merlot background, warm champagne typography, and antique gold accents. Goals & 90-Day KPI Framework: Track views, follower growth, interactions, and link taps tied directly to objectives (awareness, community, engagement, traffic) using antique cameo badges and clean percentage callouts. Deep Audience Profile & Hero’s Journey: Demographics, lifestyle, values, motivations, and challenges mapped with high-contrast donut charts, custom audience icons, and the Hero’s Journey framework (external, internal, and philosophical problems). 4 Buyer Personality Segments: Dedicated messaging slides for Assertive, Amiable, Expressive, and Analytic buyers so your client sees how the content speaks to every decision style. 3-Competitor SWOT Analysis: A structured breakdown covering strengths, weaknesses, opportunities, and threats across three key competitors. Four-Pillar Content Strategy: Structured content buckets for Awareness, Engagement, Authority, and Call to Action, giving every piece of content a clear job in the funnel. Profile & Feed Plan: Bio recommendations, story highlight strategy, and clean mobile feed mockups for visual proof. Posting Schedule, Engagement Plan & Next Steps: A practical rollout plan outlining posting frequency, daily engagement routines, and immediate project milestones. Video Tutorial: A step-by-step walkthrough on how to customize the template in Canva and present your strategy clearly to clients. Why it works Clear Visual Hierarchy: Present complex market research, funnels, and data through custom charts, cameo badges, and clean typography that clients can easily digest. Strategy Grounded in Buyer Psychology: Buyer personality types and the Hero’s Journey framework show clients exactly how followers move from awareness to purchase. Cohesive Atelier Design System: Fully styled in deep burgundy, warm champagne, and gold detailing so your deliverables look high-end right out of the box. Built for Freelance Social Media Managers who want to position themselves as strategic partners rather than just the person posting. Boutique Teams delivering high-touch social strategy for luxury, lifestyle, and premium service clients. Strategists Ready to Charge for Planning and need a client-ready document that backs up the investment.
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