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Switzerland: RotoVision, 2004. Ppaerback square red folio. 159 pages: illustrations (chiefly color); 26 cm Near fine. Small bump to top edge. Otherwise pages clean and binding tigh t. Great copy. . Paperback. ISBN: 2880467985Contents: 1. Classification -- 2. Function -- 3. Standard forms -- 4. Extended forms -- 5. Legibility -- 6. Readability -- 7. Measurement -- 8. Manipulating space -- 9. Manipulating type -- 10. Paper and print -- 11. Electronic writing systems -- 12. Language -- 13. Rhetoric. Abstract: "This book illustrates and explains the rules of typography and presents examples of work by the world's leading designers who use and considerably extend the rules to create effective, communicative design." - back cover. Graphic design (Typography). Web typography. Show more