ACTIVATE scalp brush – Natural scalp care for strong and shiny hair Dry or wet brushing with ACTIVATE scalp massage brush is a natural and effective way to create the best conditions for a healthy scalp and stronger hair. Use the scalp brush to help with issues such as a dry scalp, dandruff or hair loss. By stimulating blood circulation and exfoliating the scalp, the brush helps to maintain a balanced scalp free from dandruff and product build-up. A balanced scalp leads to healthy and well-cared-for hair. Regular use of a brush such as ACTIVATE can help reduce dandruff and dryness, relieve itching, remove build-up from dead skin cells and styling products, as well as promote hair growth and prevent hair loss. Why use a scalp brush? Exfoliation and cleansing – Removes dead skin cells, excess sebum and product residue, allowing the hair follicles to breathe and thrive optimally. Slows down hair loss and stimulates hair growth – Gentle pressure and massage of the scalp increase blood circulation, which is a key factor in promoting hair growth and preventing hair loss. Relieves dandruff – Regular brushing can also help to reduce dandruff and dryness of the scalp. Improved blood circulation – Massaging with a scalp massage brush stimulates blood flow and promotes oxygenation of the hair follicles. Relieves muscle tension – The massaging movements can reduce headaches and tension in the scalp. Suitable for all hair types – Suitable for both adults and children, as well as normal, dry or oily scalps. How to use the ACTIVATE scalp brush Dry brushing: Use the brush for 2–3 minutes in circular and/or zigzag movements on a dry scalp before washing your hair to loosen dandruff, stimulate blood circulation and prepare the scalp for cleansing. Wet brushing: Apply shampoo, conditioner or hair treatment. Gently massage the scalp whilst washing your hair to distribute the product and achieve a deep-cleansing effect. Pay extra attention to areas where you wish to promote hair growth. De-stressing ritual: Use ACTIVATE with gentle circular movements as a relaxing scalp massage to relieve tension and promote a sense of well-being. For styling: Apply styling product to the hair and massage gently with the brush as described above to increase volume and give an extra lift to the hair roots. Scalp massage to stimulate hair growth and prevent hair loss A scalp massage has many benefits for your hair and scalp. The gentle massage provided by ACTIVATE helps to stimulate blood circulation in the scalp, which can lead to a better supply of oxygen and nutrients to the hair follicles. Gentle pressure and massage of the scalp increase blood circulation, which is a key factor in promoting healthy hair growth and preventing hair loss. The science behind scalp massage and hair growthA study published in Eplasty in 2016 investigated the effect of daily scalp massage over a period of 24 weeks. The results showed a measurable increase in hair thickness among the participants. The researchers behind the study concluded that the massage helped to stimulate the hair follicles and improve blood circulation in the scalp – both factors that are crucial for healthy hair growth. Similar results were confirmed in a 2019 study published in Dermatology and Therapy. Here, participants not only experienced improved hair density and volume after just 4 minutes of daily massage over six months, but they also reported reduced stress and a general sense of increased well-being. ACTIVATE is your must-have hair tool when you want a healthy and well-cared-for scalp, stronger hair and a sensorial care routine that combines massage, cleansing and hair care in one simple method. Find out how to use your new must-have beauty tool for your scalp in the ‘HOW TO USE’ drop-down menu below. Looking for more inspiration for your hair care rituals? Get Karmameju’s founder, Mette Skjærbæk’s, top hair tips in the blog post ‘20 hair tips.