This range contains no ammonia, peroxide or alcohol, which means your hair will be healthier and stronger. Super gentle semi-permanent hair colour for all hair types. Enriched, long lasting formula nourishes hair as it colours, leaving hair soft, silky & beautiful. Excellent for covering grey hair. For very dry and brittle hair, even gentle colouring chemicals can be a problem – therefore a mild solution that enriches hair with nutrients whilst colouring & conditioning is the answer Features: Available in 16 highly pigmented shades Long Lasting Argan Oil & Vitamin E No Ammonia, peroxide or alcohol Made in the USA How to use: Apply generous amount to shampooed, towel dried hair & comb through Process for 25 minutes No heat is necessary For grey hair, place plastic cap over heat & process for 15 minutes Rinse thoroughly Available in 100ml