An Introduction to Advertising and Advertising Management

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These days, the importance of advertising management in a business has increased significantly, Experts in this field are very good capital in creating strategies for the business activities in the market and reducing additional costs as much as possible. In this short course, the concepts of advertising and advertising management are briefly reviewed. You will briefly get familiar with the purpose of advertising and with the necessary skills of an advertising manager. This is a good start for those who want to know some basic knowledge of this topic. You will get familiar briefly with the basic concepts like : What is advertising? The purpose of advertising Advertising budget What is advertising management Advertising managers’ goals Necessary skills of an advertising manager In this short course, you will get familiar with the essential information about Advertising and Advertising Management in 4 sessions of 75 minutes. Show more