As Chief Marketing Officer at Fanatics Collectibles I have the responsibility of overseeing the Brand Vision, Strategy, Creative, Content and Communications across the organization. Previously I served as EVP and CMO at Red Bull North America with responsibility of leading an ecosystem of 1800+ to deliver innovative programming and create premium experiences for consumers, spectators, and audiences. Before Red Bull CMO role, I served as the SVP – Brand Marketing for Red Bull, accountable for consumer facing elements related to the Red Bull product portfolio including Product Marketing, Retail Marketing, Consumer Insights, Trade Development, Advertising & Media, and Social Impact. My earlier experiences includes 10 years in traditional CPG at SC Johnson and a career in consulting at E&Y.