Adweek Back Issue N. 5 - 2017

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The Mobile IssueAdweek honors the 12 most innovative mobile ad playersProfile Q&A: CEO of Niantic Labs John Hanke on how Pokemon Go shook up mobile retailTrending: Why Facebook and Snapchat are spinning off mobile incubators; will marketers buy in to Google Preferred's six-second pre-roll ads?;star search for top TV ad sales chiefs down to Fox; why meditation apps are proving to be big business.Data Points: Walking Dead midseason premiere viewership data, per Samba TV. Item: AWI-2/20/2017 Issue Date: 2/20/2017 Show more