Every lash artist has two jobs. The one you trained for: creating beautiful lash sets. And the one nobody warned you about: running the business behind them. The Lash Business Playbook is for the second job. Built specifically for lash artists, this course gives you the tools to handle the parts of your business that can feel like a full-time job on their own: content, client communication, marketing, retention, promotions, planning, and the everyday admin that happens outside of your appointments. You don't need to be a marketing expert or have everything figured out. You don't need to spend hours wondering what to post, what to say, or what your next move should be. The Playbook gives you the tools, systems, and resources to run the business side with more confidence and intention. WHAT'S INSIDE Both editions - 13 modules and 52 lessons 6 foundation modules with 24 lessons covering everyday business tasks 7 advanced modules with 28 lessons focused on growth, marketing, and client retention Complete library of ready-to-use tools and prompts Workbooks for every module Lifetime access Learn at your own pace and revisit lessons whenever you need them WHAT YOU'LL LEARN TO DO Create stronger content and marketing for your lash business Build a content system so you're not starting from scratch every day Develop a consistent brand voice across your platforms Build stronger client retention and rebooking systems Plan promotions and marketing campaigns with more intention Simplify repetitive business and admin tasks Spend less time figuring out the business side and more time behind the lash bed You already learned how to be a lash artist. Now learn how to run the business that comes with it. The Lash Business Playbook.For the job nobody trained you for.
