Like the others in the AIM family created by the Bouroullec brothers in 2010, the AIM ceiling light is a design stripped to its most basic-and beautiful-essence. This innovative form of modern pendant lighting is constructed from a varnished aluminum sheet with a photo-etched optical PC (polycarbonate) shade. The internal reflector is photo-etched ABS. The cable can be adjusted to allow the fixture head and light distribution to be aimed in whatever way you choose. Available in classic white and black colors. The AIM pendant light provides direct lighting and is available in three versions: a hardwired version that includes a 5" diameter canopy that should be hardwired directly to a 120V junction box (no additional LED is required); a plug-in version with a (non-dimmable) switch; and a fixed version. Inspiration behind the design: When they created the AIM ceiling light, brothers Ronan and Erwan Bouroullec wanted to keep its core essence limited to the source of light and its cord. By doing that, they ensured that the AIM is versatile enough for any setting not only because of its appearance, but also because it provides a convenient, easily "aimed" light
