BC22 Alarm Clock in Black

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A Small, timeless analog clock for home or on the go. It features an on/off continuous backlight that emits a soft, warm glow when the clock detects darkness and turns off when the room is well-lit. The contrasting hands are accented with luminous tips. This small portable clock was redesigned in 2020 based on the 1984 style by Dieter Rams. Also available in White DETAILS: 4 in | Plastic, battery powered | Designed by Braun in 2020, produced in China MORE: Braun began in Frankfurt, Germany, in 1921, when the mechanic and engineer Max Braun (1890–1951) founded the company as a workshop for the construction of appliances. From the very beginning, the company was characterized by its progressive ideas, innovative product solutions, and its use of the latest technical developments. Braun gained recognition in the 1950s with the introduction of the Multimix kitchen blender. Since its inception, Braun has been highly regarded in the world of design, infamous for bringing thoughtful, practical, and well-designed products intended for daily use. Show more