Alchemic is a system of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetic color. This is non-permanent color that gives you free reign to experiment without worrying about long-term effects. These tones can be creatively mixed together, or used separately to maintain and enhance natural and cosmetic color. Color-enhancing shampoo for warm red tones. Alchemic Shampoo Red intensifies and illuminates these natural or colored warm red shades. Benefits: Color is vibrant, protected and long-lasting. Without sulphates, silicones and parabens.100% surfactants from natural origin How to use: Gently massage into scalp and rinse thoroughly. Use regularly. Follow with Alchemic Conditioner Red. Ingredients: AQUA / WATER / EAU, SODIUMLAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYLBETAINE, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYLSARCOSINATE, DECYL GLUCOSIDE, PANTHENOL, SODIUMCOCOYL GLYCINATE, ACRYLATES/C10-30 ALKYL ACRYLATECROSSPOLYMER, BENZYL ALCOHOL, SODIUM CHLORIDE,PARFUM / FRAGRANCE, POLYSORBATE 20, POLYESTER-11,SODIUM BENZOATE, SODIUM PCA, POLYQUATERNIUM-10,TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GUAR HYDROXYPROPYLTRIMONIUMCHLORIDE, TETRASODIUM GLUTAMATEDIACETATE, BASIC RED 51.