ALCHEMIC Chocolate Shampoo A colour-enhancing shampoo for dark brown and black hair — pure direct pigments deposit rich, deep chocolate tone on the hair surface with every wash, eliminating the dullness that develops as dark colour fades between appointments. The Moda Team Review: The Shampoo That Keeps Dark Hair From Going Flat Dark hair fades differently from blonde — it doesn't go brassy, it goes dull. The vibrancy and depth that make dark brown and black hair look expensive gradually washes out, leaving a flat, grey-toned result that no amount of shine spray fully fixes. The Alchemic Chocolate Shampoo addresses that directly. Its blend of direct pigments (Basic Brown 16/17, Basic Blue 99, Acid Violet 43, Basic Red 76, Basic Yellow 57) deposits a rich, multidimensional chocolate tone onto the hair surface with each wash, refreshing the depth and vibrancy that was lost. Used regularly, clients notice their colour looking consistently richer and more dimensional — the way it looked the week after their appointment rather than the week before the next one. The gentle cleansing base preserves colour while cleansing, and Panthenol keeps the hair conditioned through the process. Key Active System Pure Direct Pigments (Basic Brown 16, Basic Brown 17, Basic Blue 99, Acid Violet 43, Basic Red 76, Basic Yellow 57) — a multitonal blend deposited directly on the hair surface without activator. Non-permanent; washes out gradually. Creates the dimensional depth of chocolate brown rather than a flat single tone. Panthenol (Provitamin B5) — conditions and hydrates through the cleansing process. How To Use Gently massage into scalp and hair. Leave on briefly for more colour deposit. Rinse thoroughly. Use regularly. Follow with Alchemic Conditioner Chocolate. Frequently Asked Questions Who is the Chocolate Shampoo for?Dark brown and black hair — both natural and colour-treated. If the hair is medium brown (lighter brunette), the Alchemic Tobacco range is a better match for that tone. Will it stain the shower or my hands?The direct pigments can deposit temporarily on skin and surfaces. Rinse the shower immediately after use and wear gloves if you have concerns about staining hands. How often should I use it?Every wash for regular colour maintenance. Use it as your everyday shampoo for consistent tone refresh. Can I mix it with other Alchemic shampoos?Yes — mixing Chocolate with Copper can warm the tone; mixing with Red can add cool depth. Creative blending is a core feature of the Alchemic system.
