ALCHEMIC Red Shampoo A colour-enhancing shampoo for cool red hair — pure direct pigments intensify and illuminate natural or coloured cool red tones with every wash, keeping vibrant reds looking vivid and dimensional between colour appointments. The Moda Team Review: The Wash That Makes Cool Red Stay Cool Cool reds face the same problem as every vivid colour — they fade. The vivid, cool-toned intensity of a fresh red service gradually shifts toward a warm, washed-out copper-orange as the cool pigments leave the hair first. The Alchemic Red Shampoo targets that fade directly. Its direct pigments deposit cool red tones onto the hair surface with every wash, refreshing the intensity and keeping the colour reading vivid and cool rather than warm and flat. Used as the everyday shampoo, it extends the life of the colour between appointments in a way that a generic colour-safe shampoo simply can't. Key Active System Pure Direct Pigments — cool red-spectrum pigments deposited directly on the hair surface without activator. Non-permanent; washes out gradually. Can be mixed with other Alchemic shampoos for custom tonal blending. Panthenol (Provitamin B5) — conditions and hydrates through the cleansing process. How To Use Gently massage into scalp and hair. Leave on briefly for more colour deposit. Rinse thoroughly. Use regularly. Follow with Alchemic Conditioner Red. Frequently Asked Questions What's the difference between Alchemic Red and Alchemic Copper?Red is calibrated for cool, vivid reds — it maintains the cool depth and intensity of a cool red service. Copper is for warm, golden-red tones — it enhances warmth and shimmer. Use Red if your colour is a cool or vivid red; use Copper if it's warm or copper-based. Can I mix Red with other Alchemic shampoos?Yes — mixing Red with Copper creates a warmer red; mixing with Chocolate adds depth and cool undertones. Creative blending is a core feature of the Alchemic system. Will it stain?Direct pigments can deposit on skin and surfaces. Rinse immediately and wear gloves if concerned about staining.
