ALCHEMIC Silver Shampoo A colour-enhancing purple shampoo for platinum blonde, cool blonde, and grey hair — pure direct pigments deposit without an activator to intensify and illuminate cool tones and eliminate brassiness between colour appointments. The Moda Team Review: The Toning Shampoo That Actually Works Without Over-Toning The Alchemic Silver Shampoo is the product we recommend to every cool blonde and grey-haired client who asks how to keep their tone looking fresh between appointments. The pure direct pigments deposit onto the hair surface during each wash, refreshing the cool silver tone and counteracting the warm, brassy shift that happens as colour fades. Unlike heavy purple shampoos that can over-tone and leave hair looking grey-violet, the Alchemic formula is calibrated to enhance rather than overpower — used regularly, it maintains the cool, clean finish of a fresh colour appointment without any purple cast. The gentle cleansing base preserves colour while cleansing, and the hydrating agents keep the hair in good condition through the toning process. Available in 280ml and 1000ml. Key Active System Pure Direct Pigments — deposited on the hair surface without an activator. Non-permanent; washes out gradually over several shampoos. Can be mixed with other Alchemic shampoos for custom tone work. Panthenol (Provitamin B5) — conditions and hydrates through the cleansing and toning process. How To Use Gently massage into scalp and hair. Leave on briefly for more toning intensity. Rinse thoroughly. Use regularly. Follow with Alchemic Conditioner Silver for maximum colour deposit and conditioning. Frequently Asked Questions Will the Alchemic Silver Shampoo turn my hair purple?No — used as directed, it tones rather than over-tones. For stronger toning, leave on for longer before rinsing. For lighter toning, use as a regular shampoo with a shorter contact time. Is it suitable for grey hair?Yes — it's designed specifically for cool blonde and grey hair. The silver pigments enhance grey tones and reduce any yellowing. How is it different from a standard purple shampoo?The Alchemic system uses pure direct pigments calibrated for colour enhancement rather than aggressive neutralisation. It also conditions and protects the hair while toning, rather than stripping. Can I mix it with other Alchemic shampoos?Yes — Davines specifically designs the Alchemic range for creative mixing. Combining Silver with Copper, for example, can create a custom tonal result. Is it available in a pro size?Yes — available in 280ml and 1000ml. The 1000ml is also available as part of the Alchemic Silver Pro Duo 1000ml.
