Lived Experience: B2B Strategic Marketing Strategy & Execution B2B Content Strategy & Execution (specifically Podcasting) Working as a Freelancer Success factors: In my corporate career, I worked with The Sydney Morning Herald, The Daily Telegraph and the National Breast and Ovarian Cancer Centre (now Cancer Australia). As a Freelance Marketing Specialist, I’ve had the privilege of helping startups and scale-ups build their brands through marketing and content strategy and execution. As an experienced copywriter I recognise the power of words and the importance of persuasive communication to solve problems, create change and drive action. Building my freelance business for eight years, through word of mouth only, I work collaboratively with businesses and Founders and help them turn their big creative ideas into high-impact growth tactics. Core values: Passion Connection Slow Living Knowledge: B2B Content Strategy and Execution Best Practice (including proven processes for sustainable Execution) Launching a podcast for B2B businesses - from idea to sustainable episodes (including proven processes for sustainable Execution) Building an intentional Freelance business Career highlights: Working on the 2008 The Sydney Morning Herald Brand Campaign and turning the masthead rainbow (the first time its was ever changed in its history) Working as a lead producer to launch a series of podcasts - Humanity Works, and Culture Conversations Managing the juggle of being a mum and my Freelance business with two rambunctious boys in tow. Best advice received: You are responsible for the energy you bring into the room. Favourite business model: B2B service model Strategy to Execution - My clients are most successful when I work with them to co-develop strategy, plan tactical activation's, and then work with them to build internal capabilities to continue execution independently. Book recommendation: Slow: live life simply by Brooke McAlary A manifesto of sorts for people (like me) who are choosing slow in a fast-paced world Alessia Campagna | LinkedIn Profile
