Made for people with chemical sensitivities and allergies, alfree PLAIN TOOTHPASTE is salicylate free and free from flavours, colours, mint, artificial sweeteners and sugar. It’s also fluoride, SLS and paraben free, so you can reduce sublingual chemical absorption and take the bite out of brushing your teeth. Benefits: Freedom from toothpaste related reactions No flavour Full bodied toothpaste (no gel) Contains prebiotic sorbitol proven to reduce tooth decay No burning sensation from mint How to use: Brush with Alfree plain toothpaste at twice daily after meals for 2-3 minutes. Brush teeth at a 45 degree angle to gums using a small up and down motion. About this brand: Alfree is free from many of the chemicals that worry people with allergies, chemical sensitivities and other health concerns. Alfree is made for people with aspirin or salicylate allergy, chemical sensitivities, mint allergies, diabetes and anyone wanting to reduce their chemical exposure. Ingredients: Water (Aqua), Calcium Carbonate, Sorbitol, Glycerin, Silica, Hydroxyacetophenone, Sodium Cocoyl Isethionate, 1,2-Hexanediol, Caprylyl Glycol, Sodium Magnesium Silicate, Cellulose Gum