The benefits. Considered 3x more concentrated than commercial liquid soaps Lathers naturally, cleanses and protects skin (antibacterial properties) Helps smooth and soothe dry and irritated skin (monounsaturated fats) Helps ease eczema and psoriasis (anti-inflammatory properties) What goes in. Water, Organic Coconut Oil*, Potassium Hydroxide**, Organic Palm Kernel Oil*, Organic Olive Oil*, Natural Cherry Blossom Fragrance, Organic Hemp Oil, Organic Jojoba Oil, Citric Acid, Tocopherol*None remains after saponifying oils into soap & glycerin. What's kept out. Synthetic preservatives, detergents, foaming agents. Did you know? Did you know many commercial personal and household cleaning products list sodium lauroyl and/or sodium cocoate as a main ingredient? The first is a detergent and emulsifier which dries out skin, while the second strips the skin of oil, causing irritation. A “foam-fresh” feeling, but at what cost? Geography. Born in the USA. Hot tip. This soap is famous for its 18-in-1 promise. Face, body, hair, dishes, laundry, mopping, pets – it does it all.