From the winery: "Grandpa Giuseppe came to la Morra in 1948. The family Altare was originally from the town of Dogliani, then the farm in La Morra was bought. Back then the estate covered 5 hectares of nebbiolo, barbera and dolcetto vineyards, along with some peach, hazelnut and apple trees. "Those were times when orchards gave higher yield and more profit than vineyards. Elio's father Giovanni didn't understand him. His son's radical decisions were too far from his way of thinking. Being from an older generation and poorer times, he was not able to accept what he thought was an offense against common sense and tradition, and because of their different opinions, Giovanni and Elio’s relationship fell into silence. "He died in 1985 and tragically disinherited Elio. Elio continued to work while he bought back the winery and vineyards from his siblings. Elio stood firm then and still does today. Stubbornly he decided to change direction and give a different interpretation to the family's wine, favouring elegance, finesse, and balance, following a strict regime in the vineyards, adopting new vinification and aging techniques in the cellar. "Elio's daughter Silvia now helms the winery, under the watchful eyes and helpful hands of her father."
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