The Techno Fruit Color Permanent Hair Colouring Cream, launched by the Italian brand Alter Ego, is a permanent cream dye that acts as an oxidizing agent with a higher level of cosmetic efficacy. It is capable of effectively covering grey hair, contributing to their maximum strengthening. TECHNOLOGY: The Keratin Delivery System transports micro color pigments, precious regenerating active ingredients and restructuring protein substances to strengthen and rebuild the internal hair structure. It guarantees 3 key benefits: MAXIMUM COLOR HOLD: the regenerating and restructuring action of keratin and protein on the internal hair structure, facilitates the perfect adhesion of the micro-size color pigments BRILLIANCE: the mix of nourishing oils forms a protective film around the cuticle, which results smoother and better reflects the incredible shine of the shades ANTI-AGING ACTION: the elevated anti-oxidizing power of Garcinia Mangosteen is extremely effective in countering the formation of free radicals
