Deep purple glitter that treats your lids like the crown jewels. What It Is A loose glitter eyeshadow in rich, royal purple. The jar holds a chunky, ultra-reflective glitter loaded with holographic flecks that flash the full rainbow as you blink. It sits at the regal end of our purple glitter eyeshadow shades, with a bold, buildable, high-impact finish. In low light the purple reads almost velvet; under direct sun the holographic flecks take over completely. Why You'll Love It Jewel-tone purple that photographs as deep and dimensional, not muddy. Holographic flecks scatter rainbow light with every glance. Builds from a sheer violet veil to full gemstone drama. The move for birthdays, concerts, and any night that deserves a crown. Turns a basic smoky eye into a statement the moment you layer it on. Deep enough to double as an accent shade pressed along the lower lash line. How To Wear It Everyday Sheer a fingertip layer over bare lids or a nude shadow for a soft violet glow. Full Glam Pat it over glitter adhesive for a foiled, locked-down finish with minimal fallout. Pro Tip Build a deep plum or brown crease with the The Nude Persuasion Palette first, then press Amethyst on the lid so the rainbow flecks pop against the depth. Pairs Well With Run it next to Glo Getter for a two-toned purple eye with silver flash, and keep exploring the holographic eyeshadow collection for more rainbow. Hand-Blended in NYC Amethyst is blended by hand in New York City by makeup artist Beauty By Melissa. Each small batch is mixed for maximum sparkle before it ever reaches a jar. If her clients wear it on stage, it had to pass the front-row test first.
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