Details Neal & Wolf AMPLIFY Volumising Shampoo has been formulated to effectively cleanse and remove build-up, creating the perfect base for lifted, volumised hair. Cocamidopropyl Betaine works as a gentle cleanser, ensuring a refreshed base without stripping the hair of its natural goodness. A unique blend of Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch and Panthenol work together to help create stronger, healthier hair that is hydrated, smooth and full of body. Directions: Massage through wet hair, rinse and repeat. For ultimate lift, follow with AMPLIFY Volumising Conditioner. Key Ingredients Hydrolyzed Wheat Protein helps to strengthen and hydrate the hair. Hydrolyzed Wheat Starch helps to retain moisture. Cocamidopropyl Betaine gently cleanses the hair without stripping. Panthenol helps the hair retain and store moisture. Key Benefits Boosts Volume Gently Cleanses Smooths And Reduces Frizz Hydrates And Locks In Moisture Anti-breakage Properties Strengthens And Improves Elasticity Colour Safe Certified By The Vegan Society Leaping Bunny Approved Signature Scent Sulphate & Paraben Free Bottle made from 45% PCR Plastic Ingredients Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Polysorbate 20, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Chloride, Parfum (Fragrance), Sodium Benzoate, Xanthan Gum, C13-15 Alkane, Hydrolyzed Wheat Protein, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Disodium EDTA, Sodium Hydroxide, Hexyl Cinnamal, Hydrolyzed Wheat Starch, Polyquaternium-7, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Alpha-Isomethyl Ionone, Phenoxyethanol, Citric Acid FAQ’s How does it enhance volume? AMPLIFY works by effectively cleansing and removing build-up from the hair, allowing for lifted results. Product build-up or heavy styling products can cause hair to sit flat, making volume difficult to achieve. Is AMPLIFY suitable for all hair types? Yes. AMPLIFY is suitable for anyone who wants enhanced volume. Its lightweight formula is particularly beneficial for fine or thin hair types. How do I get the best results? We recommend shampooing twice. The first cleanse removes dirt and product build-up, while the second shampoo thoroughly cleanses the scalp. Follow with AMPLIFY Volumising Conditioner and your favourite Neal & Wolf volumising styling product.