An Ownership Tale is the story of a fictional company, BTA Associates, and how it moved from having an ineffective ESOP to an engaged ownership culture. What happens in the book is based on NCEO director Corey Rosen's 30 years of working in this field. The barriers, stumbles, conversations, first steps, and final resolutions are all based on the real experiences of companies and their employee-owners. This 65-page book is meant to be accessible to every employee in your company. You might choose to buy it just for management or an ESOP committee; others will buy a copy for everyone. The book contains specific ideas you can put to work in your company, not just generalities about the need for better trust or communications. It also includes a set of group exercises to help implement the ideas. In short, this book is an essential tool for creating an ownership culture. "An Ownership Tale is more than just a story about business. It is a story about individuals who figure out that by working for the success of one another you can create a special place where people know that they can make a difference." - Jack Stack, President & CEO, SRC Holdings Corp. "An Ownership Tale shifted my perspective. All the emotions, all the doubts, all the frustrations and thankfully, all the suggestions are spot on. We just kicked off Q4 and we created plans for committees, shifted compensation, revamped financial communication, and created plans for providing training for all employees (including myself) on how to read income statements. We had an ESOP but did not have an ownership culture. I have always believed in an empowered culture, so the shift to an ownership culture is a natural and painless progression." - Eric French, Internal Data Resources, Inc.
