A stunning tribute to Switzerland’s pastoral charm, this original lithographic poster by Hugo Wetli, created around 1950, captures the serene beauty of springtime on Lake Lucerne (Lac des Quatre Cantons). Known for his detailed and expressive style, Wetli illustrates a peaceful village nestled between flowering trees, traditional Alpine houses, and the distant, still-snowcapped peaks. The composition balances rustic intimacy with the majesty of the Swiss landscape. Commissioned by the Swiss National Tourist Office in Lucerne, the poster was part of a mid-century effort to promote the country’s distinct seasonal charms to international visitors. Wetli’s skillful use of texture and line evokes both the freshness of the season and the enduring heritage of the region. This vintage travel poster is a beautiful piece of graphic history and a rare glimpse into the visual identity Switzerland projected during the post-war tourism boom. It remains a sought-after collector's item for lovers of Swiss design, Alpine culture, and historical lithography. Switzerland - Tourism - Switzerland Lucerne - Swiss National Tourism Office J.E. Wolfensberger Zurich Good condition
