France - Col de Voza - Mont Blanc : Saint-Gervais 1962

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This 1962 travel poster, designed by Nourry, captures the essence of French alpine tourism at Col de Voza, Mont Blanc, in Saint-Gervais (Haute-Savoie). With its vivid colors and dy namic composition, it invites viewers to experience the joy of winter sports and après-ski relaxation in one of France’s most stunning mountain landscapes. The image showcases a sun-drenched terrace, where skiers and visitors gather to enjoy drinks and conversation against the majestic backdrop of snow-covered peaks. The crisp blue sky and the imposing Mont Blanc range emphasize the region’s breathtaking beauty, while the presence of warmly dressed tourists highlights the charm and social aspect of winter vacations in the French Alps. This poster embodies the glamour and adventure of 1960s ski culture, when winter tourism in the French Alps was gaining international recognition. It reflects the era’s growing enthusiasm for alpine resorts, offering an irresistible invitation to explore France’s snowy peaks. Today, this iconic visual remains a sought-after piece among vintage travel poster collectors, symbolizing the golden age of European tourism marketing. Mountain - Tourism - Haute-Savoie - France Draeger Paris Good condition, small tear Show more