This circa 1920 original poster for Sellim 'Ellimac' is a striking advertisement showcasing a revolutionary saddle design of the early 20th century. With its bold typography, warm desert-toned illustration, and technical details, the poster effectively combines artistic appeal with practical information, making it an exquisite piece of equestrian and advertising history. The central illustration features a gaucho-like rider standing beside his saddled horse, set against a backdrop of open plains, evoking an image of rugged independence and durability—qualities essential for a high-quality saddle. The Sellim 'Ellimac' saddle is prominently displayed, emphasizing its construction and comfort. Produced by Alp. Camille Jr., located at 24 rue de Château-Landon, Paris, this saddle was likely marketed to both European equestrians and South American horsemen, where long-distance riding required durable and comfortable equipment. The poster’s Portuguese text suggests a target audience in Brazil and other Lusophone regions, reinforcing the global reach of French saddle-making expertise. This Sellim 'Ellimac' poster stands as a historical testament to early 20th-century equestrian innovation, blending functionality, elegance, and cultural influence. With its rich vintage aesthetic, Art Nouveau-style composition, and bold promotional style, it remains a prized collectible for enthusiasts of horse-riding memorabilia, vintage advertising, and French craftsmanship. Whether admired for its artistic merit or historical value, this Sellim 'Ellimac' poster remains a symbol of quality and endurance, much like the saddles it promotes. Horse riding - Sport - Advertising Oberlin Paris Good condition, slight dirt
